The Zero Boundaries™ design competition was evaluated by a cross-functional panel of judges comprised of professionals and influential personalities from industrial design, to business innovation and cultural trends, to gadget pundits. Each member of the panel of judges evaluated the design challenge through their own lens to ensure that the entries with the most holistic and informed solution win.


Paul Bradley
Frog Design Executive Creative Director of Industrial Design

Paul Bradley drives the strategic impact of frog design's global product development practice, working closely with the creative leadership to foster the company's expertise in product design. He collaborates closely with frog's strategy and software groups to develop creative solutions for clients across the US, Europe, and Asia.

Prior to frog, Paul spent 16 years with IDEO, where he led the company's global industrial design practice and was responsible for developing innovative products for clients including Cisco, Hewlett-Packard, Intel, Microsoft, and Nike. He was instrumental in building IDEO's reputation as one of the world's leading industrial design firms. Recognized for his pioneering work on the first mouse for Microsoft, Paul has won numerous design awards from IDSA and I.D. Magazine. His work on Logitech's 3D mouse is part of the Museum of Modern Art's Permanent Collection.


Kate Greene
Technology Review Published by MIT Technology Editor

For more than three years, Kate Greene has been the information technology editor at MIT's Technology Review magazine and Website, where she guides coverage of hardware, software, and the Internet. Prior to Technology Review, Kate wrote for Science News as well as The Economist where she was the recipient of the Richard Casement internship awarded each summer to a scientist interested in journalism.

Before she became a journalist, Kate earned a masters degree in physics from the University of Kansas, graduated with honors from Saint Mary College in Leavenworth, Kansas with a bachelor's degree in chemistry and minors in mathematics and biology.


Tom Hughes
Idealab Chief Design Officer

Tom Hughes co-founded Idealab, an innovative firm that creates and operates pioneering technology companies, in 1996. Prior to working at Idealab, he worked with high-tech clients including IBM and Lotus on corporate and brand identity design and management (ThinkPad, Aptiva) as well as packaging systems and software interface design.

Before starting his own design firm, Tom was picked by Steve Jobs to be Apple's worldwide creative director for Business Products. He was responsible for creating the Macintosh product identity and supporting its introduction in 1985. Following Apple, Tom built an in-house design team at Lotus and was Senior Art Director at Polaroid, working with its founder, Dr. Land. His work is included in the Smithsonian collection and has been internationally recognized. Awards include AIGA, Communications Arts Magazine, Print Magazine, and IDEA.


Brian Lam
Gizmodo Editorial Director

Brian Lam is the editorial director of Gizmodo and the assistant managing editor of Gawker Media. He's been quoted and written about in the New York Times, The Wall Street Journal and Wired, as well as having appeared on The Daily Show with Jon Stewart.


Darren Murph
Engadget Associate Editor

Darren Murph is an associate editor at Engadget, obsessively covering, critiquing and analyzing the consumer electronics industry at large. His work spans the gamut of gadgets, including everything from brain-computer interfaces to smartphones to HDTVs.

From conceptual to cutting edge, he has written on nearly every facet of technology that drives innovation and popular culture in our society. Be it CES in Las Vegas or CeBIT in Germany, he's been on hand to bring the world the latest in technology news as it breaks.


Mary Tripsas
Harvard Business School Associate Professor

Mary Tripsas is an Associate Professor at the Harvard Business School where she teaches courses such as "Leading Innovative Ventures", "The Entrepreneurial Manager," and "Technology and Competitive Strategy." Her research examines how radical technological change transforms industries, currently in the context of publishing and digital imaging, exploring innovation in both established firms and entrepreneurial opportunities.

Before coming to Harvard, Professor Tripsas was on the faculty of the Wharton School at the University of Pennsylvania. She earned her Ph.D. from the Sloan School at the MIT where her doctoral dissertation was on the evolution of technology and competition in the typesetter/printing industry. She earned her MBA from the Harvard Business School, and her B.S. from the University of Illinois at Urbana.

Before entering academia, Professor Tripsas was a strategy consultant in the Cambridge and Milan offices of Monitor Company where she served clients in a broad range of industries including telecommunications, defense electronics, financial services, retail, beer and frozen desserts. She also worked for IBM in the early 1980's as a software developer and as a member of the sales force and has served on the Board of Directors of Lexar Media.


Richard Watson
Essential Design Founding Partner

At Essential, Richard is the leading advisor to companies on product innovation and an authority on the business power of design strategy, design vision and trends analysis. He is closely involved in global research and design development for numerous clients including P&G, Dell, World Kitchen, Jarden Consumer Brands and Altec Lansing.

Prior to founding Essential, Richard was VP of Design with Fitch Boston where he led the product development team. Before Fitch, Richard worked for GE Plastics Advanced Design and Development Group as part of an international design team that envisioned products to express the company's strategic marketing initiatives. Richard's design contributions have led to numerous international awards for design excellence and business success. He holds a BA in Silversmithing and Jewelry from DE Montford University and a MA in Industrial Design from Manchester Polytechnic in England.


Irma Zandl
Zandl Group President

Irma has been acknowledged as one of America's foremost experts on consumer behavior and trend forecasting. Her on-going work with directional consumers allows her to anticipate emerging trends and early shifts in consumer behavior.

Irma is frequently quoted in the business press for her insights on consumer behavior and market trending-including The Observer (UK), The New York Times, Business Week, CNN, The Economist and WWD.

In a major move recently, Irma relocated the company's offices from downtown Manhattan to Bushwick (Brooklyn). The new space and new community of creative neighbors (film makers, artists, musicians, photographers) have been totally inspiring for her and the entire Zandl team.